Jakarta (ANTARA) - Communication and Informatics Minister Budi Arie Setiadi has said that Indonesia needs to massively promote itself to the outside world with the help of public relations.

"Indonesia is currently in the global spotlight. Recently, Apple CEO (Tim Cook) visited Indonesia, and related to this, we do not want to be just a market but (figure out) how we can develop with digital technology," he said in a statement released here on Tuesday.

Therefore, public relations practitioners must continue to spread positive information about Indonesia to the world, he added.

He made the remarks while delivering the keynote speech at the "Road to the 2024 World Public Relations Forum (WPRF)."

Minister Setiadi said that the public relations field can take advantage of digital technology such as artificial intelligence to improve quality. However, he warned PR professionals not to forget about humanity when using technology.

This year's WPRF will be held in Merusaka, Nusa Dua, Bali, from November 19–22.

The event is being organized by the Global Alliance for Public Relations and Communication Management in collaboration with the Indonesian Public Relations Association (Perhumas) and Katadata Indonesia.

The event will gather the best minds in the field of public relations and communication management from around the world.

Themed "Purposeful Influence for the Common Good," WPRF 2024 will aim to address challenges and opportunities in the PR industry and hold dialogues on innovation, ethical practices, and the evolving role of PR in society and organizations.

The forum will be a dynamic platform for the exchange of ideas, strategies, and best practices among professionals, academics, and industry leaders.

"The WPRF 2024 event is expected to increase the quality of public relations practitioners," Setiadi said.

As the world's third-largest democracy and an emerging economic power, Indonesia has an increasingly strategic role in public relations.

Related news: Minister Setiadi urges PR officials to adapt to developments in AI
Related news: Minister Setiadi invites PR officials to promote peaceful elections
Related news: Minister asks public relations workers to support 43rd ASEAN Summit

Translator: Ahmad W, Kenzu
Editor: Azis Kurmala
Copyright © ANTARA 2024