"(This is) to follow up (on) President Joko Widodo's directive that emphasizes intensive promotion and publication," he said in the ministry's press release received here on Thursday (April 25).
Setiadi encouraged relevant parties to massively promote the event both domestically and abroad.
He called on them to remap the target audiences and apply media and communication strategies that are more effective in reaching them.
The ministry also pays attention to promotional content and optimization of communication ambassadors on all social media channels. Setiadi said that the WWF promotion narrative needs to be focused on the event's benefits for Indonesia.
"We need to make promotional content on all media channels that have been activated, including intensifying the distribution of content by communication ambassadors," he stated.
He underscored the need to make a Public Service Announcement (PSA) by inviting digital platforms to support the WWF event.
WWF is held every three years by the World Water Council and the host country. The forum is considered a unique platform where the community and key decision-makers can collaborate and make long-term progress in addressing global water challenges.
It brings together participants from all levels and fields, including politicians, multilateral organizations, academia, civil organizations, and the private sector.
Over the years, the number of people participating in the WWF increased, from a few hundred to tens of thousands, from both the international community and the host country.
This year, WWF carries the theme of "Water for Shared Prosperity" led by Coordinating Minister for Maritime Affairs and Investment Luhut Binsar Pandjaitan and Public Works and Public Housing (PUPR) Minister Basuki Hadimuljono.
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Translator: Fathur R, Kenzu
Editor: Tia Mutiasari
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