Deputy Minister of Creative Economy Irene Umar discussed efforts to expand creative expression and bridge the participation of local creative talents in international automotive campaigns during a meeting with representatives of PT Garuda Mataram Motor, the official brand holder of Volkswagen Indonesia, at Autograph Tower, Jakarta, on Thursday.
“I see great potential in this synergy, where the creativity of Indonesian youth can shine on the international stage,” she said in an official press release issued by the ministry on Friday.
“The government is ready to act as a voice and facilitator for local talent, ensuring that their work not only gains recognition at home but also competes globally,” she added.
The partnership includes design competitions, mural art, and digital content development.
It will kick off with a live painting session by local artists at the Jogja Volkswagen Festival from July 10 to 13, 2025, and a design contest for the ID.BUZZ vehicle targeting ministry-supported creators.
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Winning artworks will be turned into decals by MAXDECAL and featured on the ID.BUZZ electric vehicle.
The collaboration will also cover the Gaikindo Indonesia International Auto Show (GIIAS), which is scheduled to take place at ICE BSD City, Tangerang, from July 23 to August 3, 2025.
PT Garuda Mataram Motor COO Ahmad Badawi said that the partnership seeks to blend Indonesia’s youthful creative energy with the innovative character of ID.BUZZ.
He also hinted at possible merchandise collaborations with local intellectual properties (IPs).
Volkswagen’s global campaign, called New Buzz in Life, encompasses art, short films, product design, and interactive in-vehicle games.
Kemenparekraf will support mural artist open calls and support collaborative content production around the New Buzz in Life theme.
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Translator: Primayanti
Editor: Rahmad Nasution
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