The ministry's Director General of National Export Development, Fajarini Puntodewi, said on Tuesday that India is one of the ministry’s priority markets for processed food, both for promotion and nation-branding, to boost exports.
“Our processed food market share in India was recorded at 6.8 percent in 2024, with positive demand growth. This offers promising opportunities. Through this exhibition, we aim to maintain and expand exports of Indonesian processed food to India and neighboring countries,” she stated.
The Indonesian pavilion featured eight companies showcasing top products, including biscuits, packaged soft drinks, cocoa, processed chocolate, and crackers.
SilverQueen emerged as the most in-demand brand among Indian buyers, securing the largest trade contract valued at US$12.36 million. Indonesian crackers, known locally as “papad,” also received strong interest.
Indonesian Ambassador to India, Ina Hagniningtyas Krisnamurthi, emphasized the vast potential of the Indian market, given its 1.4 billion population and a rapidly growing middle class driving higher demand for processed food.
She stressed the importance of Indonesian trade representatives in India to help ensure follow-up transactions after the exhibition.
In 2024, Indonesia’s global processed food exports reached US$5.6 billion, growing six percent compared to 2020.
Exports to India reached US$64 million in 2024, reflecting a 22 percent increase during the same period. India is currently ranked 13th among Indonesia’s processed food export destinations.
Other main export markets include the United States, the Philippines, Malaysia, Thailand, China, Saudi Arabia, Japan, Vietnam, and Australia.
Meanwhile, Indonesia also imports various processed food products from India, such as non-alcoholic beverages, cocoa products, bread, biscuits, pastries, nuts, sauces, spices, and confectionery.
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Translator: Maria Cicilia G P, Resinta Sulistiyandari
Editor: M Razi Rahman
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