Director General of National Export Development Fajarini Puntodewi said Korean consumers are drawn to Indonesian furniture for its multifunctional, compact designs suited to South Korea’s typically small living spaces.
“Buyers prefer furniture that’s easy to move and not too large — practical yet aesthetic pieces that align with the market’s needs,” she said.
Twelve Indonesian exporters participated in the fair, showcasing sustainable wooden and rattan products that blend natural materials with traditional craftsmanship and minimalist design, a combination increasingly popular in South Korea.
“Cherry-colored finishes and designs that highlight natural wood grains are especially in demand, as they offer both modern and organic appeal,” Puntodewi added.
Related news: Furniture industry continues to be export-oriented: ministry
Deden Muhammad Fajar Shiddiq, Director of Export Development for Manufactured Products, said most booth visitors were end consumers, reflecting broad public interest in Indonesian furniture.
“This level of demand presents real opportunities to grow exports, explore partnerships, and even open showrooms in South Korea. Some exhibitors already secured buyers,” he said.
The ministry plans to evaluate the fair's results and encourage companies to leverage the Indonesia-Korea Comprehensive Economic Partnership Agreement (CEPA).
“With CEPA offering zero tariffs on furniture and South Korea’s strong consumer spending power, we see major export potential ahead,” Deden said.
All exhibitors highlighted Indonesia’s unique design approach — merging traditional craftsmanship with clean, modern aesthetics — positioning Indonesian furniture to capitalize on growing demand in South Korea and broader East Asia.
Related news: Furniture sector scores Rp17 billion export commitment to India: govt
Translator: Primayanti
Editor: Rahmad Nasution
Copyright © ANTARA 2025
