“By involving domestic and global partners, we can build harmony in setting standards, exchange best practices, and expand promotion,” she said at a press conference during the 7th International Halal Tourism Summit on Thursday.
The minister stressed that Muslim-friendly tourism must be grounded in inclusive economic participation. She noted that government policies and industry partnerships should empower local businesses and communities to ensure that the sector’s growth contributes to public welfare.
Wardhana cited CrescentRating data showing that international Muslim tourist arrivals reached 176 million in 2024 and are projected to rise to 245 million by 2030, with spending estimated at US$235 billion.
She said the growing number of Muslim travelers is shaping the future of global tourism. Even countries outside the Organization of Islamic Cooperation have started adapting their facilities and services to cater to Muslim visitors.
“As the country with the world’s largest Muslim population, Indonesia has a strong foundation to set global standards for halal tourism,” Wardhana said, adding that the nation’s abundant natural resources and rich cultural heritage give it a unique advantage.
“Our aspiration is clear, Indonesia must set the standards for developing Muslim-friendly tourism,” she remarked.
To achieve that goal, the 2025 Indonesia Muslim Travel Index will be developed by Bank Indonesia (BI), the Enhaii Halal Tourism Center (EHTC), and CrescentRating.
According to the minister, the index will highlight Indonesia’s strengths and provide insights to further develop the nation’s tourism industry.
She added that key priorities in enhancing Muslim-friendly tourism include developing and promoting attractions, improving accessibility, and standardizing facilities.
Wardhana also highlighted several Islamic cultural heritage sites with strong tourism potential, such as the Baiturrahman Grand Mosque in Aceh District and the Istiqlal Mosque in Jakarta.
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Translator: Sri Dewi, Raka Adji
Editor: Primayanti
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