KUALA LUMPUR, Malaysia, July 29, 2011 (ANTARA/BERNAMA-AsiaNet) --
Multi-award winning mall showcases the first of its kind retail concept in the entire Southeast Asia region
Pavilion Kuala Lumpur, the world's premier shopping and lifestyle destination, has officially opened its doors to its newest iconic precinct and tourist destination, Tokyo Street. Situated on Level 6, Tokyo Street is the latest addition to Pavilion KL's themed precincts alongside Centre Court, Connection, Couture Pavilion, Gourmet Emporium and Seventh Heaven. The new one of a kind retail concept which offers shoppers a 360-degree retail experience was ceremoniously opened by His Excellency Shigeru Nakamura, Ambassador of Japan to Malaysia, and Datin Cindy Lim, Deputy Chairman of Pavilion Kuala Lumpur.
Tokyo Street promises shoppers a completely new shopping experience with a fresh vibrant mix of Japanese F&B, retail and services brands. Designed to meet the ever changing consumer fashion trends and lifestyle, Tokyo Street is dedicated solely to Japan?s high fashion, gourmet cuisine and cutting edge home ware based on the extensive research done which revealed a rising trend in Japanese food, art and culture in Malaysia.
Inspired by Asakusa, a district in Tokyo that blends the urban cosmopolite feel with the rich heritage and traditions of Japan, Tokyo Street welcomes visitors with a giant lantern the same way as the iconic landmark of Asakusa, the Senso-ji Buddhist Temple.
Speaking at the official launch of Tokyo Street, Datin Cindy Lim, Deputy Chairman of Pavilion KL said, "Japan is a country that is full of interesting and fascinating culture, arts, food, music, and fashion which is so appealing to everyone. And we are proud that Tokyo Street, a vibrant, must-visit destination for locals and tourists can only be found at one place in Southeast Asia - and that is Malaysia and at Pavilion Kuala Lumpur, one of the world's best shopping mall." Tokyo Street has successfully secured 100% occupancy, with 32 confirmed brands, among which 70% of the brands are debuting for the first time in Malaysia.
Pavilion KL aims to recognize Tokyo Street as a prime tourism destination in Bukit Bintang targeting 70% locals and 30% tourists. It also aims to attract shoppers and tourists with an enthusiasm for Japanese food, arts and culture, as well as the Japanese expatriate community in Malaysia who can head to Tokyo Street for a taste and feel of home.
Amongst the 300 distinguished guests who attended the milestone event were Dato' Dr Ong Hong Peng, Secretary-General of the Ministry of Tourism Malaysia, Datuk Dr Victor Wee, Chairman of Tourism Malaysia, as well as senior delegates from the Japanese business community organizations, namely the Japanese Chamber of Trade & Industry (JACTIM), Japan Foundation Kuala Lumpur (JFKL), the Japan Club of Kuala Lumpur (JCKL) and Japan External Trade Organization (Jetro). Pavilion KL looks to working closely with these entities to position Tokyo Street as a platform to promote economic relations and bilateral ties between Malaysia and Japan, in the areas of international trading, commerce, investment and retail.
To celebrate the grand opening of Tokyo Street, shoppers can take part in the 3-day opening specials from 29 July to 31 July:
* Come and experience the Japanese-style lucky draw with purchase of RM10 in a single receipt. More than 1,000 lucky draw prizes to be given away. Be the first 300 visitors will get a chance to draw for free. Queue will start from 12 noon.
* Make a wish the Japanese way! Hang your wishing card at the Tanabata wall and yourself attractive travel packages. Wishing cards can be obtained from the Tokyo Street Concierge, Level 6.
* Marvel in the fanfare of Japanese performances from Japanese drums, Nanchu Soran dance, Kando and Aikido demos to J-Pop performance and more.
* Capture the 'Charms of Tokyo Street' with your best shots of traditional and modern design elements, a fusion of Asakusa, Ginza and Nakamise of Tokyo Street to win a limited edition lomo camera. Contest will run from 29 July to 31 August. Photography passes and submission at Tokyo Street Concierge, Level 6.
* It rewards to dress in your best! Come dressed in Kimono, Yukata, Hakama, Happi or other Japanese traditional costume on the 1st of every month to enjoy special privileges. Starting from 1 August.
Tokyo Street is the lifestyle themed precinct feasting your five senses with authentic Japanese culture and indulge in a galore of dining and shopping offers!
Call the Pavilion KL Tokyo Street Concierge 03 2118 8839 for more information.
About Pavilion Kuala Lumpur
Pavilion Kuala Lumpur centre blends the best of the international retail world. It spans 1.37 million square feet net lettable space with 450 stores over seven levels. Located in the heart of Bukit Bintang, Pavilion KL is the anchor-piece of the world-class urban development comprising two luxury residential towers, a corporate office block and a proposed boutique hotel.
Pavilion KL is headed by Kuala Lumpur Pavilion Sdn Bhd, a team of industry experts who have collectively more than 100 years of successful worldwide experience, thus forming all parts of an integrated property service offering with expertise in property management, development, urban planning, retail design, leasing, marketing and centre management practice.
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Caption: Tokyo Street at Pavilion KL, a first-of-its-kind retail concept in Southeast Asia, was officially opened by HE Shigeru Nakamura, Japan Ambassador to Malaysia, and Datin Cindy Lim, Deputy Chairman of Pavilion KL.
SOURCE: PAVILION KUALA LUMPUR
For More Information Contact:
NAME: NIKOLA HASSAN
SENIOR MANAGER, MARKETING
TEL: +60-603-2118.8888
EMAIL: nikolaraihana@pavilion-kl.com
NAME: DAPHNIE CHONG
SENIOR PR EXECUTIVE
EMAIL:daphniechong@pavilion-kl.com
NAME: AUDREY OOI
PR EXECUTIVE
EMAIL: audreyooi@pavilion-kl.com
Editor: PR Wire
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