After the official booth visit by Boediono was completed, it was time for IIMS participants to hold their press conferences that were conducted simultaneously in every Hall. The press conferences provide a chance for sole agents (APM) to demonstrate their best products, both for on-market products and newly introduced vehicles. Some APMs even introduced world premieres at IIMS 2013.
One of the APMs hosting a world premiere at IIMS 2013 is Daihatsu, who brings 8 of its latest concept cars. They are the Daihatsu Ultra Function Compact (UFC-2), compact car, 7-seater sport cars, Cross-over Utility Vehicle (CUV), multi-function family car DR-Estate, New Compact (NC-y) and the latest generation of NC-Z. Another concept car from Daihatsu is the Astra Daihatsu Ayla, which is one of 5 units of Ayla World: Daihatsu Ayla GT (sport), Ayla Luxury (elegant), Ayla X-Track (cross over), Ayla Aero Package M Sporty and X Elegan variants.
Next, Honda proudly presents the Honda Mobilio Prototype. The car becomes the star of the booth because the car is the first Low Multi-Purpose Vehicle (LMPV) specifically designed for Indonesian market. Honda also brings its concept sports car Honda NSX that is highlighted in the movie Iron Man. The car combines the new era of sports cars by utilizing hybrid technology.
IIMS new comer Renault presents Duster, Renault's iconic brand that will strengthen the auto maker's existence in Indonesia. Duster is the best-selling SUV in Europe and Renault's 2013 best-selling model worldwide. The car has also won several prestigious awards globally. Duster is equipped with the K9 engine, the best engine in its class, with 1500 dCi power - the 'global growth engine' from Renault-Nissan Alliance. Renault's booth also features the brand's Formula 1 car that undoubtedly attracts visitors' attention.
Audi also brings its latest vehicles including the Audi R8 facelift, RS4 Avant, RS5 Coupe, and Audi A7 Sportback. Through the launch of these four models, PT Garuda Mataram Motor, as Audi's sole agent, wants to show Audi's strong commitment and confidence to provide choices of premium car models with a special touch from modification house Quattro GmbH, as well as the best craftsmanship for car enthusiasts.
MINI also refreshes the exhibition by featuring two of its latest line up, MINI Hyde Park and MINI Green Park. Both models are characterized with MINI's individuality and charm which is very distinguished compared with other premium brands. The vehicles, which are priced at IDR 369, come in limited edition as there are only 30 of them for Indonesian market.
India's auto manufacturer, Tata, introduces 3 of its flagship line up which will compete in the commercial vehicle segment. They are Xenon RS Pick Up, Super Ace and Ace EX 2 Diesel Pick Up. Meanwhile, Nissan brings several facelift versions of the Juke, X-Trail, and Serena. Ford is introducing the Fiesta 1.0 litre EcoBoost, a car which is to be launched next year. Peugeot also introduces its latest vehicle, the New Peugeot 208 GTi. And Subaru comes with its All New Subaru Forester.
Finally, Volkswagen released one of its phenomenal cars, the VW Golf MK-7, dubbed "World Car of the Year 2013" with advantages in reduced weight by 100 kilogram (220.462 lbs), increased fuel efficiency, character design and chassis with MQB system.
Chairman of IIMS 2013, Johnny Darmawan, said that APM participation in this year's IIMS reflects confidence toward the future of the local automotive industry, which shows stable increases year after year. "This is something that we should be proud of because year after year, IIMS is getting bigger and better and helping improve Indonesia's position in the global marketplace, particularly in automotive industry," said Johnny.
Besides APMs, positive support from consumers is also a vital part of the development of the country's automotive industry. He added that IIMS will continue to provide the best for APM and local automotive aficionados.
About 21st Indonesia International Motor Show (IIMS)
The 21st Indonesia International Motor Show (IIMS), which will be held at 19-29 September 2013, covers a total gross area of 75,000 sqm. IIMS 2013 is bigger than any other automotive exhibition in Asia Pacific, with 35 automotive brand names, and more than 275 support industries. With "Smart Vehicle Mobility" as its theme, IIMS 2013 is expected to reach a target of 380,000 visitors.
GAIKINDO (The Association of Indonesia Automotive Industry) has been hosting the automobile exhibition in Indonesia for more than 20 years. Starting in 1986, the exhibition has gone through several changes and evolved into the Indonesia International Motor Show, endorsed by OICA (Organisation Internationale des Constructeurs d'Automobiles) in 2006. For more information, please see www.indonesianmotorshow.com.
Contact:
Dyandra Promosindo
Diah Putri
Phone: +6221-31996077 ext. 334
Fax: +6221-31996177/6277
Mobile: +62812 100 3083
E-mail: diahputri@dyandra.com
Website: www.indonesianmotorshow.com
Editor: PR Wire
Copyright © ANTARA 2013
