• Web acceleration a hit with tourism and hospitality industry



SINGAPORE--(Antara/BUSINESS WIRE)-- E-commerce in the tourism and hospitality industry is big business. According to Statista, worldwide online travel sales are expected to hit USD483 billion in 2015.1

Organisations hoping to grow their online tourism revenue learn that website performance plays a vital role. Online shoppers demand instantaneous access to both information and bookings, from flights to accommodation and land tours.





This demand for instantaneous access to information and bookings has led tourism and hospitality sites to adopt web acceleration to speed up their content and application delivery to customers around the world.





1 http://www.statista.com/statistics/247321/forecast-of-worldwide-online-travel-sales-volume/




Growing Online Tourism Revenue with Web Acceleration




For Tourism Victoria, web acceleration helped the Victorian Government’s lead tourism agency extend their outreach into China and across the globe. “With over 600 million internet users and complicated networks, marketing campaigns in China can be challenging,” says Mr English, Online Technology Manager for Tourism Victoria.




Tourism Victoria decided to turn to CDNetworks for help due to their expertise in China’s network infrastructure. “Some CDNs are global but very few have a genuine presence in mainland China. CDNetworks has both.” adds Mr English.




The tourism agency launched a promotional campaign that drove millions of Chinese-language users to their site. Despite the massive number of visitors from China and beyond, the site remained 100% available during the campaign.




“CDNetworks have helped companies expand into emerging markets such as China by navigating the complexities of the Chinese Firewall, and count well-known Chinese companies like Tencent, Sina.com and Baidu as our clients.” says Mr Jerry Chung, Chief Operating Officer, Southeast and Pacific, CDNetworks.




CDNetworks Singapore Increases Resources and Expertise in Asia




The demand in Asia for fast and secured delivery of content and applications has prompted CDNetworks to increase its resources and expertise in the Singapore office, which was set up in December 2014.




The global CDN provider also launched a comprehensive cloud security solution in July 2015 that integrates with its content delivery network to help companies improve their websites’ loading time and deliver fast and secure online transactions.




Content Acceleration Makes a Difference




Companies can now study the impact of enhancing their content delivery by signing up for a two-week trial of CDNetworks’ content acceleration services. They can visit www.cdnetworks.com.sg/trial-and-benefits/ for details.




About CDNetworks




CDNetworks is a global content delivery network (CDN) with fully integrated Cloud Security DDoS protection and web application firewall. Our mission is to transform the Internet into a secure, reliable, scalable, and high-performing Application Delivery Network. CDNetworks accelerates more than 40,000 websites and cloud services over a network of more than 160 global PoPs in established and emerging markets including China and Russia. We have been serving enterprise customers for over 15 years across industries such as gaming, finance, e-commerce, high tech, manufacturing, and media. CDNetworks offices are located in Singapore, the U.S., UK, South Korea, China, and Japan. For more information, please visit: www.cdnetworks.com.sg




Contacts



CDNetworks
Rebecca Cheong, +65 6908 1192
rebecca.cheong@cdnetworks.com


Source: CDNetworks


Reporter: PR Wire
Editor: PR Wire
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