"Through this program, we are targeting eight million MSMEs to build a digital economy by partnering with marketplace platforms," the ministry's Informatics Application Director General, Samuel Abrijani Pangerapan said in Jakarta Monday.
The method of marketing local products through the online needs to be informed widely, given that Indonesia has as many as 53 million MSMEs, Samuel continued.
In addition to introducing digitalization, Samuel assessed that the presence of new marketing media could improve the sale of local products by MSMEs which joined the program.
"Not only by introducing them (MSMEs) with new marketing channels but how these local products can be increased in sales and be improved in trend," he noted.
In line with Samuel, Director of online marketplace Shopee Indonesia, Handhika Jahja welcomed the proposal of cooperation from the MSMEs under the Go Online program.
Shopee Indonesia has signed a cooperation agreement with the Communications and Information Ministry to support the program, following the other online platforms which have joined such as Tokopedia, BukaLapak, BliBli.com and Blanja.com.
Samuel is optimistic that the growth of the digital economy in Indonesia can develop in a better direction.
"The development of e-commerce in Indonesia has a lot of potential. I believe digital economic growth can be maximized with resources that continue to adapt to current global trends," Handhika said.
The presence of a number of online shopping platforms in Indonesia have served to monitor new trends and provide advice for MSMEs to follow these trends, he added. (INE)
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