So we need to utilize technology to increase product added value and business efficiency. Hence, we can provide the best works and solutions for the communityJakarta (ANTARA) - Deputy Minister of Tourism and Creative Economy Angela Tanoesoedibjo in her remarks during 2021 Embracing Jakarta Muslim Fashion Week event, called on Muslim fashion entrepreneurs to adapt to the digitalization process in marketing and selling their products.
Digitalization is crucial owing to COVID-19 pandemic which has driven domestic and global consumers to use digital technology.
"So we need to utilize technology to increase product added value and business efficiency. Hence, we can provide the best works and solutions for the community," she said in a statement here on Sunday.
During 2020, digital trade transactions in Indonesia reached a total value of more than Rp253 trillion (almost US$18 billion) and is expected to increase to Rp330.7 trillion (US$23 billion) in 2021.
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Indonesia is a potential market for the Muslim fashion industry, considering that this country has the largest Muslim population in the world. The country has some 231 million Muslims, which makes up of 13 percent of the world's Muslim population.
Additionally, the number of millennials and generation Z in Indonesia also dominates the population, as it sits at 53 percent. Coupled with large and young Muslim population, there is huge opportunity for the growth of the Muslim creative industry, especially the fashion industry.
With the support of Indonesia's cultural diversity, an extensive creativity in human resources, and the ability to adapt to sustainable values, Indonesia is considered to be a trendsetter in the global fashion industry.
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According to data from the 2018 State of Global Islamic Economy Report, Indonesia ranked third in the growth of the Muslim fashion industry in the world, after the United Arab Emirates and Turkey, with transactions reaching US$21 billion.
She lauded the Jakarta Muslim Fashion Week, as it is considered as a momentum to advance the local fashion industry, especially in the Muslim fashion sector.
"This is a real measure to realize Indonesia as a center for world halal products, as well as encourage national economic growth through the development of the Muslim fashion industry and halal cosmetics in local and global markets," she said.
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Translator: M Baqir I A, Mecca Yumna
Editor: Fardah Assegaf
Copyright © ANTARA 2021
