"The CPNE program has been prepared for export-oriented SMEs who want to develop into Indonesian exporters, either directly or indirectly," LPEI corporate secretary Chesna F. Anwar said here on Monday.
The CPNE Program is aimed at training and assisting export-oriented SMEs to enable them to produce great quality products that can compete in the global market, Anwar added.
One of the participants of the CPNE program is Eni Anjayani, an MSME entrepreneur from Yogyakarta. Anjayani produces vintage batik-patterned home decoration items such as cracker cans that attract buyers from countries like Europe, the United States, Australia, and Southeast Asia.
Anjayani said that she involves the surrounding community, such as housewives and young people, in making the products in order to contribute to the economy while preserving Indonesian culture.
Anjayani, who started her business with a capital of Rp5 million, currently employs 37 people. Of them, 17 are in-house employees, while the rest are freelancers.
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She said that her employees are spread across four clusters in Yogyakarta, Bantul, Sleman, and Magelang, with each cluster producing 300 to 500 units per day.
"The selling price of the product is Rp290 thousand to Rp1 million," Anjayani informed.
In 2017, she joined the CPNE program to develop her business, which is called Wastraloka.
She said that she had not prioritized the value of her products before participating in CPNE, but finally, Wastraloka managed to break into the Australian market after the training process.
According to her, the CPNE Program has many benefits for MSME actors because it helps select the type of products that are in demand, in addition to opening market access and calculating selling prices.
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Translator: Astrid H, Kenzu T
Editor: Rahmad Nasution
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