The program recorded USD55.95 million in confirmed purchase orders and USD52.86 million in potential deals from memorandums of understanding, according to Iqbal Shoffan Shofwan, the ministry’s director general of Domestic Trade.
Between January and September 2025, the ministry organized 501 business-matching events involving 1,013 small and medium enterprises. The events included more than 312 product pitches and 150 buyer meetings.
Products in demand ranged from wood, food and beverages, cocoa, and coffee to body care, spices, Muslim fashion, furniture, fisheries, health goods, and coconut-based products.
“The UMKM BISA Ekspor program shows tangible results. It helps maintain domestic economic stability, strengthen our global position, and contribute to national growth,” Iqbal said at the anniversary of the Indonesian Muslim Entrepreneurs Association (HIPKA).
The ministry also promotes local products through national campaigns such as Bangga Buatan Indonesia (Proudly Made in Indonesia), Belanja di Indonesia Saja (Shop Only in Indonesia), and Kamis Pakai Lokal (Thursday Wear Local).
“These campaigns encourage both pride and purchasing local products,” Iqbal said.
Trade Minister Budi Santoso said Indonesia is expanding export markets through agreements with the European Union, the Eurasian region - including Russia, Kazakhstan, and Tajikistan - and Tunisia.
At the 40th Trade Expo Indonesia, the ministry unveiled the UMKM BISA Ekspor Pavilion, showcasing 20 curated products across creative, manufacturing, and primary sectors.
The pavilion highlights the government’s support for SMEs entering global markets and emphasizes innovation, inclusivity, and sustainability.
Participating businesses include PT Bio Konversi Indonesia, offering liquid organic fertilizers; CV Wellgroo Dinamika, producing leather bags; PT Brana Wira Mandiri, crafting woven goods from water hyacinth; Mamasoul Indonesia, specializing in shoes; and PT Cerita Kreatif Kita, which combines leather and rattan in its Wresti Medium bag.
The pavilion demonstrates Indonesia’s commitment to helping SMEs scale internationally while promoting cultural heritage and creativity.
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Translator: Putu IS, Rahmad Nasution
Editor: Primayanti
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