AsiaNet 49519

SINGAPORE, June 1, 2012 (ANTARA/PRNewswire-Asia-AsiaNet) --

TripAdvisor(R) ( http://www.tripadvisor.co.id/ ), the world's largest travel site*, today announced that it has awarded highly-rated accommodations, restaurants and attractions with the 2012 Certificate of Excellence Award. The accolade, which honours hospitality excellence, is given only to establishments that consistently achieve outstanding traveller reviews on TripAdvisor, and is extended to qualifying businesses worldwide. Approximately 10 percent of accommodations listed on TripAdvisor receive this prestigious award.

(Logo: http://www.prnasia.com/sa/2012/01/26/20120126134542864980-l.jpg )

To qualify for the Certificate of Excellence, businesses must maintain an overall rating of four or higher, out of a possible five, as reviewed by travellers on TripAdvisor. Additional criteria include the volume of reviews received within the last 12 months.

"TripAdvisor is pleased to honour exceptional businesses for consistent excellence, as reviewed by travellers on the site," said Christine Petersen, president of TripAdvisor for Business. "The Certificate of Excellence award gives highly-rated establishments around the world the recognition they deserve. From exceptional accommodations in Beijing to remarkable restaurants in Boston, we want to applaud these businesses for offering TripAdvisor travellers a great customer experience."

Certificate of Excellence honourees can showcase their achievements in multiple ways, including prominently displaying their certificate that they will receive in the coming weeks, exhibiting an award widget on their business' website, and celebrating their award with a press release. The array of promotional items can be downloaded through the TripAdvisor Management Centre ( http://www.tripadvisor.co.id/Owners ).

"Starwood Hotels & Resorts are honoured that 109 of our hotels in Asia Pacific have earned the TripAdvisor Certificate of Excellence," said Alison Taylor, Vice President, Sales, Digital Marketing & Revenue Management, Starwood Hotels & Resorts Asia Pacific. "Under the umbrella of nine compelling lifestyle hotel brands, each of our hotels strives to tailor products and services that ensure the most memorable stay experience for our guests. TripAdvisor awards reflect the opinions of those who matter to us most and this demonstrates valuable recognition for our efforts. We would like to thank our guests for their continuous support."

The Certificate of Excellence program does not replace the TripAdvisor Travellers' Choice(R) Awards but is an extension of TripAdvisor's recognition of highly-rated businesses, as reviewed by travellers on the world's largest travel site.

For more information and materials on the Certificate of Excellence program, please visit the TripAdvisor Management Centre at http://www.tripadvisor.co.id/Owners.

About TripAdvisor

TripAdvisor(R) is the world's largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor-branded sites make up the largest travel community in the world, with more than 50 million unique monthly visitors*, and over 60 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com ( http://www.daodao.com/ ). TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor's millions of monthly visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 69 million unique monthly visitors**. TripAdvisor's travel media brands include www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.

*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, January 2012

**Source: comScore Media Metrix for TripAdvisor Inc. and its subsidiaries, Worldwide, January 2012

(C)2012 TripAdvisor, Inc. All rights reserved.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,103 properties in nearly 100 countries and 154,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Meridien(R), Sheraton(R), Four Points(R) by Sheraton, Aloft(R), and ElementSM. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

SOURCE: TripAdvisor

Editor: PR Wire
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