New signing recognises RS Components' eCommerce expertise and reach into industrial customer base

JAKARTA, Indonesia, Aug. 26, 2013 (ANTARA/PRNewswire) -- RS Components, the trading brand of Electrocomponents plc (LSE:ECM), the world's leading high service distributor of electronics and maintenance products, has signed a direct franchise agreement with Renesas Electronics (China) Co., Ltd., a leading provider of advanced semiconductor solutions. With this agreement, RS Components can support customers in Mainland China and Hong Kong with the full range of products from Renesas, which will be available for same-day despatch.

(Logo: http://www.prnasia.com/sa/2011/05/04/20110504368830.jpg )

On the back of existing franchise partnerships in EMEA and Japan, this new signing highlights RS Components' proven eCommerce expertise and growing influence in the industrial engineering field. RS Components will be introducing new Renesas products such as the RX, RL & RZ families of microcontrollers together with supporting development tools in the coming months so that customers such as engineers, hobbyists and educators will have access to a comprehensive range of Renesas devices direct from stock.

Jonathan Boxall, Global Head of Semiconductors, RS Components, commented: "This agreement demonstrates the confidence of leading manufacturers in RS Components' role as a high service-level partner. In addition, our contribution is not just limited to enhanced distribution; the online design resources of our DesignSpark platform benefit the engineering community at large as they can streamline product sourcing and simplify the design process, saving time and money."

"The close working relationship with RS Components in recent years has made them trusted partners of our businesses. This next step is a boost to our distribution network and will expand our presence in this region," said Keung Hon Ming, Deputy Group Manager of Mass Marketing Group / General Purpose and SoC Products Centre, Renesas Electronics Hong Kong Ltd (Mainland China & Hong Kong SAR). "Their eCommerce strategy and in-depth market knowledge and outreach have been instrumental in helping us maximise the potential of our products."

This agreement is set to strengthen the relationship and open up opportunities in other markets for RS Components and Renesas.

The range of Renesas products available from RS Components can be found at http://china.rs-online.com/web/
and http://hongkong02.rs-online.com/web/


(Photo: http://www.prnasia.com/sa/2013/08/21/20130821202204358546.html )

About RS Components

RS Components and Allied Electronics are the trading brands of Electrocomponents plc., the world's leading high service distributor of electronics and maintenance products. With operations in 32 countries, we offer more than 550,000 products through the internet, catalogues and at trade counters to over one million customers, shipping around 44,000 parcels a day. Our products, sourced from 2,500 leading suppliers, include electronics, automation and control, test and measurement, electrical and mechanical components.

Electrocomponents is listed on the London Stock Exchange and in the last financial year ended 31 March 2013 had revenues of GBP1.24bn.

For more information, please visit the website at http://www.rs-components.com.

About Renesas Electronics (China) Co., Ltd.

Renesas Electronics (China) Co., Ltd is a sole-funded company established in China by Renesas Electronics Corporation (TSE: 6723) with business covering the design, development, selling of and technical support for various applications. It has subsidiaries in Shanghai, Shenzhen, Chengdu, Dalian, Qingdao, etc. Renesas Electronics (China) Co., Ltd. focuses on the production of MCU, which ranks the first in the world in terms of market share, and provides system LSI, analog and power semiconductor devices and solutions for a wide range of applications, such as consumer electronics, automobile electronics, mobile communications, industry and so on.

More information can be found at http://www.cn.renesas.com.

Further information is available via these links:
Twitter: @RSElectronics; @alliedelec; @designsparkRS
RS Components on Linkedin
http://www.linkedin.com/company/rs-components

Media Contacts:

RS Components
Tan Soo Chun
Public Relations Manager - Asia Pacific
E: soochun.tan@rs-components.com
T: +65-6391-5745

Edelman Public Relations
Yvette Yeo
Manager
E: yvette.yeo@edelman.com
T: +65-6347-2355

Editor: PR Wire
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