- A seminar and wine dinner will be held to highlight the quality of Chilean wines for buyers and opinion leaders.
BALI, Indonesia, March 7, 2014 (ANTARA/PRNewswire) -- Chilean wine will be at the Food, Hotel and Tourism Bali, Indonesia, to be held from March 6th to 8th. On this occasion importers and Chilean winemakers will showcase the features of the product and the soil that have rank Chile among the top eight wine producer in the world with a 3.7% market share of world exports.
The exceptional conditions of Chile have facilitated the production of this world class product. The Chilean wine valleys extend over 1,200 kilometers from north to south and benefit from a Mediterranean climate and a wide variety of soils. Chile is also protected by the Andes Mountains to the east, while the breeze of the Pacific Ocean helps regulate temperatures.
These characteristics make Chilean wines of exceptional quality and personality, including its fruity nature, its intense color and delicate aroma. In recent years, Chilean wines have won many awards at the most prestigious competitions, including the "Decanter World Wine Award" as well as being displayed several times in major publications such as "Wine Spectator" magazine. No wonder every day 16.9 million people worldwide drink a glass of Chilean wine.
In 2013 Chile exported USD 1.878 million in wine, up 5% compared to 2012, when wine exports reached USD 1,790 million.
Specifically in Indonesia, a market in which Chile is present with 16 wineries, Chilean wine exports reached USD 904,677, growing by 11% in the value of exports compared to 2012.
At Food, Hotel and Tourism Bali, Chile will be present with importers of Montes, Ventisquero, Lapostolle, Millaman, Cono Sur, Casa Silva and Casa Marin wineries, thus showing attendees the characteristics of Chilean wines.
"According to figures from Business Monitor and the WTO, the ASEAN Economic Zone is the fastest growing and most dynamic worldwide. ASEAN accounts for 3.1% of world trade, led by Indonesia (39%), so engaging in business activities in these markets is an important showcase for Chilean products," Albert Hasiholan says, the Chile Trade Manager in Indonesia.
Unique characteristics and growing conditions
The rare geography of Chile, long and narrow, is one of the many features that promote the production of quality wine. From north to south Chile has a large variety of climates and in the central area which has traditionally been the wine production region has a Mediterranean climate. Rainfall is concentrated in winter and spring, with a long dry season from summer to autumn. The strong influence of the Humboldt Current allows the cool breeze to blow from the mountains, thus creating a strong temperature difference between day and night, which suits nicely when producing good grapes.
Although Chile is a long narrow strip of land its territory presents a wide variety of landscapes. These landscapes are formed by the two mountain ranges (Andes and Coast) from north to south and the mountain ranges that cross from east to west. These east- to- west mountains have rivers going in the same direction and have formed alluvial terraces that are treasured when producing vineyards.
The mosaic of climates and soils combined with strict production regulations in the wine sector explains the success of Chilean wine around the world.
These and other issues will be addressed by Cristian Mandiola of Vina Lapostolle and Albert Hasiholan, Chilean Trade Manager in Indonesia, at the Wine Class seminar organized by ProChile, to be held on March 6th at the fair. This activity is aimed at purchasing managers in the hotel industry and seeks to showcase the unique characteristics of Chilean wine and Chile as world class producer.
In addition, there will be other typical products tasting such as fresh fruit and seafood. Among these products are grapes, apples, abalones, nuts, canned salmon, and olive oil which have helped to position Chile as one of the most important stakeholders in the food industry worldwide. Currently, Chile ranks 17th and it is expected to rank among the top ten by 2010.
On Saturday, March 8th, there will be a Wine Dinner at The Bale Hotel with Vina Montes, at which the guest - clients of the winery, specialized media and buyers – will indulge in an Indonesian traditional dinner paired with wines from Vina Montes.
"In recent years, Indonesia's middle class and its income have grown significantly, as well as its concern for health & wellbeing. With a population of 240 million, Indonesia is an attractive market for Chilean exports," Albert Hasiholan says, Chilean Trade Manager in Indonesia.
Albert Hasiholan adds that "Chilean exports to Indonesia reached USD 231 million in 2013, 32% more than in 2012, when exports reached USD 175 million. Chile is also one of the leading suppliers of frozen Atlantic salmon, frozen trout, grapes and kiwi. "
Editor: PR Wire
Copyright © ANTARA 2014
