The head of state extended the invitation during his virtual remarks at the TADEX launch event witnessed through the Zoom application in Jakarta, Tuesday.
"We must support the work of this nation's children and make the best use of it to encourage an inclusive digital ecosystem and build innovative and transparent digital advertising while still prioritizing the quality of delivering messages to the public," the president remarked.
Widodo welcomed the TADEX platform that is the result of collaboration among the Press Council, Taskforce Media Sustainability, and Telkomgroup.
TADEX is a technological innovation for the media industry, especially advertising, the president noted.
"I believe TADEX will offer a new lease of life as it offers sustainable digital advertising business capital, opening up several new and beneficial opportunities for advertisers, publishers, marketers, and other stakeholders," Widodo expounded.
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The head of state views that the TADEX will offer an important momentum to create new leaps, give rise to a better digital ecosystem, and make Indonesia the country with the largest economic power in Southeast Asia.
The Indonesian government is targeting to integrate nearly 30 million small- and medium-scale enterprises (MSMEs) into the digital ecosystem by 2024, Cooperative, Small and Medium-scale Enterprises Minister Teten Masduki earlier remarked.
At a webinar here on Tuesday, Masduki affirmed that the number of MSMEs in the digital ecosystem is currently pegged at 13.5 million.
"As of 2024, some 30 million MSMEs will transform into the digital ecosystem. Currently, 13.5 million SMEs are onboard the digital world," he pointed out.
Masduki highlighted the government’s current focus on supporting the transformation of SMEs in the agriculture sector.
The government would thereafter shift its focus to traditional markets and traders across Indonesia.
"We have more than 14 thousand traditional markets and some 12.6 million traders. We will prepare them to enter the digital ecosystem," Masduki stated. (INE)
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Translator: Rangga Jingga, Azis Kurmala
Editor: Yuni Arisandy Sinaga
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