Banda Aceh (ANTARA) - The government is targeting to help 32 million micro, small and medium enterprises (MSMEs) enter the digital market system by 2024, Coordinating Minister for Maritime Affairs and Investment, Luhut Binsar Pandjaitan, has said.

“We have a target until 2024, there are 32 million MSMEs to enter the digital system," the minister said at the launch of the 'Proud of Made in Indonesia Products (Gernas BBI) 2021 Movement for Aceh Variety' in Banda Aceh on Wednesday.

Strengthening MSMEs to enter the digital system is the goal of the Gernas BBI program, he added.

So far, all ranks from tourism, MSMEs have done a pretty good job in accelerating the digitization of MSMEs, Pandjaitan noted.

“Now I think the team work, both from the tourism team and the MSMEs, has gone quite well. I think it is almost 15.5 million (SME onboarding), so I think it is pretty good," he said.

Related news: MSMEs encouraged to use digital tech to penetrate global market

In particular, Aceh must make good use of all the natural potential that exists in the Tanah Rencong area for the tourism sector, marine fisheries, plantations, and the energy development sector, he added.

"Aceh is great, it has a farm like Gayo coffee, with an area of more than 50 thousand hectares, super rich in fish, quite a lot of tourism and energy, but I entrust it so that we work well together," Pandjaitan remarked.

He visited Aceh on Wednesday for the launch of 'Gernas BBI for Aceh Variety' which was themed 'The Special Aroma of Aceh's Culinary, Fish vs. Coffee'.

The event was also attended by Minister of Maritime Affairs and Fisheries (KKP), Sakti Wahyu Trenggono, Governor of Aceh, Nova Iriansyah, member of the House of Representatives from Aceh TA Khalid, member of the Regional Representatives Council (DPD) from Aceh, Abdullah Puteh, and Governor of Bank Indonesia, Perry Warjiyo.

'Gernas BBI for Variety Aceh' is a continuation of the Gernas BBI program that has been carried out since 2020 to increase the potential of Indonesian MSMEs. The Gernas BBI for Aceh was themed 'Special Aroma of Culinary Aceh #Indonesian Sea Market'.

Through the Ministry of Maritime Affairs and Fisheries, Gernas BBI enlisted KKP's leading MSMEs with the aim of increasing fish consumption and MSME products in the marine sector.

Related news: Indonesia asks APEC to ensure global market access for MSMEs

Translator: Khalis S, Azis Kurmala
Editor: Suharto
Copyright © ANTARA 2021