"There are some targets, one of them is transactions of (micro, small, and medium enterprises/MSMEs) through e-commerce to reach Rp15 billion," OJK's Head of the Sharia Finance Development and MSMEs Task Force, Achmad Buchori, stated in Bukittinggi, West Sumatra, on Monday.
The West Sumatran Gernas BBI "Maju Berkah Basamo UMKM" will carry MSMEs together with its launch on Tuesday, April 12, and will be held until June 2022. The OJK will act as the campaign manager.
Buchori said the OJK is optimistic of the transaction target being achieved, as the number of COVID-19 cases have declined. According to his observations, several people are already gathered at crowded locations, especially in Bukittinggi.
Buchori believes the economy of the community has started to move again.
"With digital opportunities through e-commerce, we (the OJK) will work with iDEA (Indonesian E-Commerce Association), and both decacorns and unicorns are all involved. Thus, that is one way to increase transactions," he stated.
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According to Buchori, there will be a different attraction in the West Sumatra Gernas BBI, which is the virtual expo where visitors can view MSME products offered online.
The virtual expo is also equipped with avatars that can facilitate visitors to communicate with MSME players of the Gernas BBI.
"What will be inaugurated later is the virtual export. Visitors do not have to come on-site, but can be virtual. They can even transact for products that are 'boarding' in e-commerce," he explained.
The West Sumatra Gernas BBI is joined by 45 MSMEs curated by OJK, Bank Indonesia, state bank BRI, and government partners.
Four categories of MSMEs in the West Sumatra Gernas BBI are fashion, culinary, agribusiness, and creative industries.
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Translator: Kuntum R, Kenzu T
Editor: Rahmad Nasution
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