This program is obviously in line with the Tourism and Creative Economy Ministry’s initiative, which compels Indonesian citizens to go on domestic vacationJakarta (ANTARA) - The Tourism and Creative Economy Ministry is supporting technology-based national tourism promotion since it is in line with the government’s vision for improving the tourism situation in the country.
Deputy Minister for Tourism and Creative Economy, Angela Herliani Tanoesoedibjo, said that similar programs would promote recovery in the tourism sector, modern tourism, and enable better national economic growth.
“This program is obviously in line with the Tourism and Creative Economy Ministry’s initiative, which compels Indonesian citizens to go on domestic vacation,” Tanoesoedibjo said in a press conference hosted from here on Monday.
The digital promotion she referred to is a program initiated by national technology company Traveloka, which routinely promotes high-quality vacations at the best prices.
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Indonesia’s tourism sector has shown some positive growth this year, even though tourism promotion and COVID-19 handling efforts have been made hand-in-hand.
The higher rate of COVID-19 vaccination has instilled a sense of safety among tourism actors, leading to the relaxation of restrictions and removal of limitations in tourist destinations, enabling foreigners to visit again. All of this has led Indonesia to record better tourism growth.
According to the Central Bureau of Statistics, international tourist arrivals increased by 206.25 percent in March 2022 compared to the previous year.
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In Bali, which was severely impacted by the pandemic, tourist arrivals registered an increase of 1,000 percent in March 2022 since the COVID-19 restriction regulation was relaxed this year.
Through better promotion, particularly by involving technology, it is expected that the national tourism sector can thrive once more.
“I hope (the technology-based promotion) could offer positive contribution, revitalize not only tourism in Indonesia, but also businesses owned by creative economy MSME (micro, small, and medium enterprise) actors working at tourist destinations in Indonesia,” Tanoesoedibjo added.
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Translator: Livia Kristianti, Mecca Yumna
Editor: Fardah Assegaf
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