With the existing technological developments, I believe that we can realize this
Jakarta (ANTARA) - As a country with the largest Muslim population in the world, it is time for Indonesia to become the primary producer and trendsetter for Islamic fashion, Tourism and Creative Economy Deputy Minister Angela Tanoesoedibjo stated.

'With the existing technological developments, I believe that we can realize this," she noted at a press conference here, Thursday.

According to data from the State of the Global Islamic Economy (SGIE) 2019-2020, global Muslim fashion consumption will reach US$402 billion in 2024. In Indonesia, the consumption will reach US$21 billion, with a growth of 18.2 percent.

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As a result, Muslim fashion micro, small, and medium enterprises (MSMEs) should realize this opportunity not just within the country but also overseas through exports, she remarked.

"The government seriously encourages the development of digital MSMEs, not just in terms of quantity but also quality," she noted.

"In addition to entering the online platform, MSMEs should have the skills to trade online to ensure the development and continuity of their businesses," she added.

The Tourism and Creative Ministry is committed to supporting creative economy MSMES, which include Muslim fashion, to go digital, starting through onboarding, marketing assistance, marketing, funding access, and various other incentives.

Moreover, the ministry collaborates with various stakeholders to support the existence of local modest fashion in the country and overseas through various prestigious events.

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"Currently, the demand for modest fashion is very large, domestically and globally," Tanoesoedibjo noted.

"Hence, the question is how we can continue to collaborate to drive the supply of Indonesia's modest fashion to become more competitive in this digital era," she remarked.

During the event, Creative Economy Marketing Director at the Ministry Yuana Rochma Astuti stated that one of the programs initiated by the government to facilitate MSMEs in export include the Modest Fashion Founders Fund.

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This program connects modest fashion founders with investors and prepares them to enter exports, she explained.

"We expect that the export value of fashion remains number one, but it should shift to modest. Development of Islam rises, especially in Europe. This is a potentially lucrative market share," she remarked.

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Translator: Suci Nurhaliza, Fadhli Ruhman
Editor: Fardah Assegaf
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