Enhances Entrepreneurs, Inviting Top World Famous British Fashion Gurus, Exchanging Ideas and Opportunities, Aiming at Boosting Fashion Market Growth
BANGKOK, Thailand, Feb. 29, (ANTARA/InfoQuest-AsiaNet) --
The Department of International Trade Promotion (DITP) of the Ministry of Commerce proudly presents a world-class event, under the theme 'ASEAN Integration' for the annual Bangkok International Fashion Fair (BIFF) combined with the Bangkok International Leather (BIL) Fair, internationally and locally recognized as BIFF & BIL 2012 from June 27 to July 1, 2012 at Challenger Hall2, Impact Exhibition Center, Muangthong Thani, Thailand, with co-operation from the fashion and leather industries, presenting a showcase of innovations.
Mrs. Nantawan Sakuntanaga, the Director General of the Department of International Trade Promotion, said "The objectives of BIFF & BIL 2012 are to promote and support the private sector’s textile and leather industries clusters in showing their potentials at international level, in order to drive Thailand as the center of production, one-stop marketing & sales, integrated from upstream to downstream, in the ASEAN region. In addition to this, the BIFF & BIL 2012 will also be the venue for various international business and trade negotiations as well as matching opportunities. Moreover, it will also provide great opportunities for the emerging Thai SMEs with high production potentials to market their products to the global market."
Mrs. Nanthawan Sakuntanaga, the Director General of the Department of International Trade Promotion, said "The highlights of BIFF & BIL 2012 are the exclusive and unique booths and exhibitions theme, design and arrangements namely the Trend Forum, Workshop, T3, Designer’s Room, Japan Pavilion, Fashion Focus, Business Matching and the special exhibition of the Bang Sai Arts and Crafts Center, under the Royal Patronage of Her Majesty Queen Sirikit. There will be altogether 21 fashion shows from the ASEAN nations: Thailand, India, Japan, Korea, Indonesia and others".
Mrs. Nanthawan Sakuntanaga said "DITP provide the special opportunity for Thai entrepreneurs will have a chance to meet with the well-known international fashion organizer and expert, Mr. Lee Lapthorne, who will give a special talk on the fashion trend of the upcoming Spring & Summer 2013. This will greatly benefit the entrepreneurs in catering to customers' needs. On top of this, Mr. Mikel Rosen, the world-famous fashion guru with highly successful work, will also give a special presentation and conduct a workshop for the participants."
DITP is committed to organizing world-class fairs covering all the elements such as the look and feel, the layout, the design, the contents, among many other details, aiming at attracting more and more buyers for the benefits of the whole industries and the consumers.
DITP realizes that the expectation of the media towards the Thai fashion and leather industries are always high. DITP will therefore invite Ms Kusuma Chaiyaporn, Executive Director of L'Officiel Thailand to be one of the panelists on the issue so that the entrepreneurs will be more aware of the branding, the image, the effective channels to reach the target groups, leading to the way to sit in consumers’ hearts.
Press Conference Captions
DITP successfully organized a press conference for BIFF & BIL 2012 At Terminal 21, Sukhumvit, the newest fashion center in Bangkok, on January 13, 2012, well-attended by a large number of honored guests and VIPs in the fashion industry.
Group photos of the guests-of-honor, VIPs and participants
The special workshop on 'Display Techniques for Products and Fashion Raw Materials' conducted by Mr. Mikel Rosen, the world leading fashion guru, highly inspirational and the force behind the success of many world top fashion designers such as Alexander McQueen, Marc Jacob and many more. Participants from fashion and leather industries have gained a great deal from this workshop.
BIFF & BIL 2012 seminar on 'The Trend of the Spring & Summer 2013 Collection and the Direction to Cope with this by Thai and ASEAN's Production and Export of the Fashion Industry', conducted by Mr. Lee Lapthorne, CEO, On/Off Company, the real influencer in fashion from England, named by the London Fashion Week as the real world leader in fashion. He is also one of England's Top 50 hottest creative talents in the world of fashion and design, ranked by The Design Week magazine.
The special talk on 'The Expectations of the Fashion Media towards the Thai Fashion & Leather Industries Today', by Ms Kusuma Chaiyaporn, Editor-in-Chief, L'Officiel magazine, has enlightened the participants on how to gain support (publicity) from the media. The presentation showed how the international magazine has successfully promoted various international brands with creative stories, stunning fashion photographs, press releases and other gimmicks, really attractive to the media, gaining tremendous exposure / publicity.
The leading entrepreneurs in the fashion and leather industries clusters were satisfied with the support received from DITP in importing world-class experts to share their experience and enhance the event. They are committed to the synergy of bringing the best of their products innovations to display at this BIFF & BIL 2012 Fair, a significant and valuable international showcase.
SOURCE: Department of International Trade Promotion (DITP)
Editor: PR Wire
Copyright © ANTARA 2012
