“Bleach Brave Souls” New Release in Asian Regions Today and Special Campaigns Start!

“Bleach Brave Souls” New Release in Asian Regions Today and Special Campaigns Start!


Tokyo, Japan – July 9, 2020 (Antara) – KLab Inc., a leader in online mobile games, announced that its hit 3D action game “Bleach: Brave Souls” will be released in Hong Kong, Macau, Taiwan, South Korea, and other Asian regions starting today. 

“Bleach: Brave Souls” is a long-selling title with over 47 million downloads that has been released in more than 130 countries and regions around the world*, and is set to celebrate its 5th anniversary on Thursday, July 23, 2020.

*Information as of the end of June 2020.

In addition, to commemorate the new release in Asian regions the "All Asia Release Campaign" will be held where players can enjoy the All Asia Release Summons and Login Bonus starting today, Thursday, July 9 from 16:00 JST/UTC+9 (scheduled).

About “Bleach: Brave Souls”

The popular manga and anime Bleach is now a full-scale action RPG!

Hack and slash your way through exciting 3D battles with one or more players. Run through the game with easy controls and enjoy exhilarating battle scenes as you defeat your opponents with powerful moves!


Story Mode allows players to relive the most memorable scenes from the world of Bleach.
Sub Stories are where players can enjoy stories that are not from the original story.


Test your team against other players in weekly ranking battles. Battle your way to reach the top of the League. There are 11 Leagues in total: 8 Seat Officer leagues, Lieutenant, Captain, and Head Captain leagues. Battles happen every week. Players can be promoted or relegated to a higher or lower league for the following week based on League Rankings.

Co-Op Quests

Combine with up to three other players in Co-Op Quests. Work together with your teammates using the chat phrase function and crush your enemies.

Epic Raids
Epic Raids are multiplayer quests where up to six players work together to defeat an extremely strong boss using only one character each. Collect Raid Medals by clearing raids and exchange them for Spirits which can be used to power up your Familiars. Familiars are pets that can accompany characters on quests.

All Asia Release Campaign

All players will be able to participate in the “All Asia Release Campaign” held in commemoration of the new release in Asian regions scheduled for after maintenance on Thursday, July 9 at 16:00 JST/UTC+9.

All Asia Release Summons

Campaign Period: Thursday, July 9 after maintenance to Thursday July 23

On Step 15 of this 10x Summons players are guaranteed to receive one of 3 featured ★5 characters.

All Asia Release Login Bonus

Campaign Period: Friday, July 10 to Wednesday, July 22

During the campaign period login every day to receive login bonus rewards. For more campaign details, please check the in-app notifications.

*Please note that the campaign period and content may change without notice.

Get Amazing Rewards from the Pre-Registration Campaign!

As part of Pre-registration Campaign commemorating the new release in Asian regions, all players who have installed the application by Sunday, July 12 at 23:59 JST/UTC+9 will receive amazing rewards such as a ★5 Summons Ticket and up to 150 Spirit Orbs.

Achieve 20%: 50 Spirit Orbs
Achieve 40%: 50 Soul Tickets
Achieve 60%: 10 Brave Souls Summons Tickets 
Achieve 80%: 100 Spirit Orbs
Bankai!: ★5 Summons Ticket

Pre-Registration Campaign Website:

Official Facebook:

Official Instagram:

*Rewards will be distributed at a later date based on the achievement rate of the Bankai meter on the campaign site.
*Campaign site supports only 5 languages: English, Traditional Chinese, Simplified Chinese, Korean, and Thai.
*Please see the campaign site and official social media accounts for more details.

“Bleach: Brave Souls” Corner Added to “KLab Games Station” in Mandarin Chinese, Cantonese, and Thai!

A new “Bleach: Brave Souls” Corner will be added to the "KLab Games Station" Mandarin Chinese, Cantonese, and Thai language versions. The “Bleach: Brave Souls” Corner is a program that highlights information and gameplay for fans in the Asian region. The latest information will be shared in each language so be sure to check it out!

About KLab Games Station

Launched in October 2016, KLab Games Station was created to showcase KLab’s globally-released games in an effort to create new avenues of communication with its global gaming community. Hosted by members of KLab, the show delivers the latest gaming news, updates, and live gameplay to viewers via streaming video on Facebook Live, YouTube Live, and Twitch in English, French, Arabic, Thai, Mandarin Chinese, Cantonese, and Japanese.

Title: KLab Games Station

English: Every Thursday at 12 pm (UTC+9)
Arabic: Every Thursday at 5 pm (UTC+9)
French: Every Thursday at 7 pm (UTC+9)
Thai: Every Thursday at 9 pm (UTC+9)
Mandarin Chinese: Every Friday at 12 pm (UTC+9)
Cantonese: Every Friday at 5 pm (UTC+9)

YouTube Live:

Facebook Live:



About Bleach

This project is based on Bleach, a popular Japanese manga featured in Shueisha’s landmark comic anthology, Weekly Shonen Jump, until issue #38 of 2016. The series premiered in 2001, quickly gaining a dedicated fan base and selling a total of over 120 million copies of the 74-volume manga series. Bleach has become a powerful media franchise, spawning an animated television series that ran from 2004 to March 2012, and a total of four feature-length films that have been released in theaters to date. In addition, 2020 marks the 20th anniversary of the serialization, and the “BLEACH 20th Anniversary Project” is currently underway. The series’ popularity extends beyond Japan, to an international audience, where it continues to find new fans and dedicated followers around the world.

Overview of Bleach: Brave Souls

Title: Bleach: Brave Souls
Supported OSes: Android™ 4.1+, iOS 9.0+
    * Not available on some devices.
Genre: 3D Action
Release Date: July 23, 2015
Price: Free-to-play (In-app purchases available)
Supported Regions: Global (excludes East and Southeast Asia)
Supported Languages: English, French, Japanese
Official Twitter Account: @bleachbrs_en
Official Facebook Page: https://www.facebook.com/BleachBSAen/
Official Instagram: @bleachbravesouls_official
Copyright: © Tite Kubo/Shueisha, TV TOKYO, dentsu, Pierrot
                    © KLabGames

Download here!

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About KLab

KLab is a leader in online mobile gaming. Founded in 2000 and headquartered in Tokyo, the company is listed on the 1st Section of the Tokyo Stock Exchange. KLab has consistently ranked as one of the top 52 grossing game publishers worldwide since 2012. With its emphasis on quality and innovative games, KLab continues to grow at a rapid pace, expanding beyond the Japanese market with an office in Shanghai. For more information about KLab, please visit http://www.klab.com/jp/english/.

Please contact us if you have a question about this article:
KLab Inc. Public Relations
TEL: +81 03-5771-1326 / E-MAIL:pr@klab.com