Through the exhibition, the ministry is facilitating national tourism sector players to conduct business-matching activities, meet with Mexican travel agents, and promote tour packages to Indonesia's tourist destinations, especially its five super priority tourism destinations (DPSPs).
"Kemenparekraf is also supporting an art team comprising Indonesian diaspora in the American region to perform at the event," Tourism and Creative Economy Minister Sandiaga Uno stated in a press release received in Jakarta on Sunday.
Meanwhile, the ministry's Deputy of Marketing Ni Made Ayu Marthini said that the government is looking to optimize the exhibition to spotlight Wonderful Indonesia, the country's national tourism brand, in the hopes of reaffirming it as a top-of-mind brand.
"To that end, we disseminate information to the public on the development of tourist destinations in Indonesia as well as make adjustments to the current trends and needs of tourists," she pointed out.
She then highlighted data provided by Statistics Indonesia (BPS) in 2022, stating that the American region constitutes a potential market for Indonesia's tourism industry, with the average spending of tourists from the region recorded at US$2,248 per visit.
Moreover, on average, American tourists stay in Indonesia for 17 nights during their visits.
Furthermore, she noted that Mexican tourists are fond of participating in natural adventurous activities, such as visiting mountains and craters in the Java and Bali islands and seeing orangutans on Kalimantan Island.
The Expo Indonesia en Mexico 2023, themed "Reconnecting and Showcasing Wonderful Indonesia in the American Market, is being held in Centro de Conveciones, Mexico, on August 3-6, to commemorate the 70th anniversary of diplomatic relations between Indonesia and Mexico.
The government is projecting the event to attract 10,000 visitors by exhibiting trade and investment opportunities.
To organize the exhibition, Kemenparekraf is collaborating with the Indonesian Embassy in Mexico City, the Indonesian Trade Promotion Center in Mexico City, the Ministry of Trade, and the Ministry of Investment/Indonesian Investment Coordinating Board (BKPM).
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Translator: Sinta Ambarwati, Tegar Nurfitra
Editor: Azis Kurmala
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